“Welcome to our team, where the spirit of family drives us, and every member is encouraged to take bold initiative, embodying true ownership of their roles. We are committed to creating a lasting legacy, both in the world of sports and within our community, by embracing challenges, celebrating victories, and fostering growth. Join us as we shape the future together, combining strength and passion with an inviting spirit that welcomes athletes and families alike.”

Jen Cowell, President

We are excited to announce Jen Cowell as the new President of Crosswhite Athletic Club overseeing both Lynchburg and Smith Mountain Lake locations. Jen has spent years in upper management for Chick-fil-A and brings valuable skills to help further our mission within Crosswhite. Being a mother herself, she knows just how important it is having a club that facilitates families of all kinds at a reasonable price. Her dedication to excellence, customer care, and family values makes her the final piece of the puzzle Crosswhite has been looking for. Join us in welcoming Jen as she fulfills this new role for Lynchburg and Smith Mountain Lake communities.